GCCI is the incentive program for frequent guests under the Best Western International Inc. of America. It is free of charge to apply for the GCCI. Once your application has been approved, you will join in the aviation mileage accumulation or the accumulated points in over 4,200 branch hotels in more than 100 countries around the world. Taking the flights cooperated with the Best Western International Inc. of America, you also can get the accumulated aviation mileage. Living in the 4,200 branch hotels of the Best Western International Inc. of America around the world, your accumulated points can change to free accommodations and other incentive programs about 60 odd items such as air tickets, fueling, food, beverage, shopping and entertainment.